At the time of publication, Jell-O was being produced by General Foods, which partly explains why Postum found its way into the pamphlet. This caffeine-free “roasted grain beverage” had a devoted following, as witnessed by frantic “help, I can’t find Postum anymore!” postings online (a sure sign that a product has been unceremoniously discontinued). It is made from roasted wheat, bran and molasses. Post, the drink would appear to be a victim of the continued caffeinization of America. Postum, add boiling water, stir. The production of Postum was discontinued in 2007 by a large food company. Fortunately, we had stocked up on the Kraft Foods version of Postum when it was discontinued and still had one sealed jar remaining. I was about to just leave a comment, because there is no reason to leave a 6th answer saying “No,” but I found a map. And I say partly because, if you’ve never tasted Postum, there’s little reason to think it would go well with ice cream. On Ebay, $3.50 jars of discontinued Postum sold for over $20 each. Add milk and sweeten to taste if desired. Since then, Eliza's Quest Foods, LLC has recreated and reintroduced Postum, and they are now non-genetically modified organism project certified. Why a North Carolina couple brought Postum back The coffee substitute, which is the original blockbuster item produced by C.W. In 2013, June Rust and her husband, longtime Postum drinkers, brought it … Use 1 tsp. Recipes for homemade Postum flooded the internet. My youngest sister recently shared the distressing news that the toasted wheat drink Postum has been discontinued. In 2012, Eliza’s Quest Foods , out of Charlotte, North Carolina, purchased Postum, and is now marketing the product in an original, cocoa, and “coffee” flavor. Created by Seventh-day Adventist health foods icon C.W. Postum was discontinued in 2007, but its absence was not apparent to most until they ran out again. From what I can tell from Internet searches and anecdotal evidence, it would seem that… Post, is making a comeback after being discontinued by Kraft in … [1]:93 The Postum Cereal Company eventually became General Foods, which was bought by Kraft Foods.Post was a student of John Harvey Kellogg, who believed that … Postum brand instant hot beverage is a caffeine-free coffee alternative. When the product was discontinued, Postum lovers clamored for its return. To fans’ delight, a company called Eliza’s Quest Food resurrected the brand in 2012 after purchasing the rights from Kraft. The ingredients in this new version are slightly different from the "old" Postum, and, one might argue, of better quality. Postum was discontinued in 2007 when Kraft acquired General Foods. Postum is a powdered roasted-grain beverage once popular as a coffee substitute.The caffeine-free beverage was created by Postum Cereal Company founder C. W. Post in 1895 and marketed as a healthful alternative to coffee. About Postum - from their website: postum.com In 2007, when POSTUM® was discontinued by a large food company, there began a groundswell of support from loyal POSTUM® drinkers “Bring Back Our POSTUM®!” We at Eliza’s Quest Foods felt the same way. Postum (US: / ˈ p oʊ s t əm /) is a powdered roasted-grain beverage popular as a coffee substitute.The caffeine-free beverage was created by Post Cereal Company founder C. W. Post in 1895 and marketed as a healthier alternative to coffee.