Morss-Fischer added that State Farm also focuses on making the company itself a more diverse place. I don’t think anyone knows. Insurers say they are taking these steps, and approaching their internal operations, in ways designed to reach out to a multicultural society. State Farm Russell Rate commercial is the new 2020 TV commercial ad of State Farm. 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Research and Analysis Not Found Elsewhere - Exclusive content from researchers think tanks, industry experts and respected analysts. “Does it matter?”. Jake From State Farm was murdered by his own wife for allegedly cheating on her. Beyond the Odom Jr. adds, Nationwide’s diversity-focused national campaigns have included “Goals,” a spot highlighting Nationwide’s sponsorship of the Walter Payton NFL Man of the Year Award, and “Dome,” a spot featuring guest celebrity Sage Steele. Really? State Farm and Nationwide explained to Carrier Management steps they’ve taken regarding diversity and advertising and how those approaches fit as part of their broader philosophy on the issue. Rocketed to fame for his appearances as Jake from State Farm in a series of viral commercials for the insurance company. “At the end of the day, consumers want to see themselves in insurance storylines and ads.”. “The original Jake is still with us as an employee at State Farm but has retired his khakis and passed them on to the new Jake,” she noted. Jennifer MacKenzie, Nationwide’s senior vice president of Enterprise Brand Marketing, explained that his debut was as “a featured music artist” within the insurer’s “Songs For All Your Sides” national advertising campaign. News for the P/C Insurance C-Suite - Focused reporting from reliable sources and experienced financial journalists. From that point, State Farm’s commercial cemented the slogan in the mind of a high school kid from Warner Robins, Georgia named Jake Fromm. Of course, those savings are for everyone, which causes … Lowsley said that has included diversity certification for its recruiters in order to help them “more proactively identify diverse talent and utilize new external partnerships.” The insurer is also starting to work with its business resource groups to solicit their input for recruiting and hiring, and also use “their insight, networks and affiliations to strengthen our current practices and identify opportunities to engage with more diverse talent.”. Yeah, I'd like that. High-Profile Peers - Interviews with thought leaders in the global and U.S. insurance industry. The new Jake from State Farm's name isn't actually Jake anymore. During a camping trip, Russell wants to formally thank Jake from State Farm for the personal rates he received on his insurance policies. State Farm took the internet by storm at the start of Super Bowl 2020 debuting not only a sequel to their famous 'Jake from State Farm' ad but by introducing a new Jake into the equation. Since the premiere of … State Farm relies on exclusive agents (also known as captive agents) to sell insurance. Stone is an insurance agent at the insurance company. "Consumers will see Jake in culturally relevant moments, being his usual helpful self," Patti continued to Muse. At the same time, the insurer has an active social media strategy by which it communicates a commitment to diversity. He's described as Jake from State Farm and I'm just confused when this happens and did it just happen, or was there some type of transition? Mike Johnson Met Jake from State Farm and it Was as Great as … State Farm Public Affairs Specialist Gina Morss-Fischer said that the company unveiled its updated “Jake from State Farm” ad to give it a new twist but also update its iconic “Like a Good Neighbor State Farm is there” campaigns. As she recalled, the commercial was a hit. Ironically, he left his job at State Farm only a short time after the commercial launched, and was surprised to suddenly become a celebrity, often being stopped for photos, and asked to repeat his famed “Uh… khakis?” line. In honor of the big game, State Farm decided to swap out its regular spokespeople for two equally recognizable faces: Paul Rudd and Drake, who stepped in for Jake from State Farm. Jake was initially played by State Farm employee Jake Stone who won the role in a company-wide contest in 2013. The OG "Jake from State Farm" Is Alive and Well, People, Demi Lovato Heavily Criticized for Petting Turkeys Right Before Cooking Her Own, People on TikTok Are Trying to Stop the "R" Slur From Being Normalized, Is Dora the Explorer Visually Impaired? He also worked as a bartender at a place called Pub II. “The original Jake was actually an employee. “Creatively, the goal was to showcase multicultural talent within our national advertising campaign to help represent and celebrate diversity,” MacKenzie said. Lowsley said. Please tell us what you liked about it. State Farm try to promote their products through Kevin Mimms State Farm Russell Rate TV advertisement. State Farm is the largest property and casualty insurance provider in the United States. That actor's name is Kevin Mimms, or Kevin Miles — he seems to go by both. Also in the mix: The Hanover is using added market analytics to better learn where it can tap into new talent pools in various geographic locations. I guess State Farm’s new campaign with Jake shows him and the individual people he helps. “Embracing diversity and inclusion should be a core value of every company,” Jones said. He has gained much of his wealth from the commercial as well as from his professional career. He has appeared in numerous other commercials for companies such as Coors Light, Panera Bread, Henry's Hard … “We are a relationship-driven company and therefore we promote from within. August 22, 2020 1 Comment. ‘Jake From State Farm’s’ Miraculous Race Change! "We use a fresh, updated voice, tapping into things that are contextually relevant with our audiences.". State Farm’s sly update of its “Jake from State Farm” campaign is one of a number of property/casualty insurers’ advertising campaigns that increasingly acknowledge diversity in the world around them—and in the customers they hope to reach. Activists Seek Proof of Action, AIG Loses Four Black Executives, Including Two Diversity Officers, State Farm Makes an Acquisition for the First Time, COVID-19 Moves Global Festival Promoting Insurance Diversity Online, Taking Bigger, Broader Steps Toward Diversity, Extra! He's also been in the TV series Criminal Minds, Underdogs, and S.W.A.T. The original Jake from State Farm debuted in 2011, and his name was Jake Stone. The “new” Jake is actor Kevin Mimms. CM Digital Edition Published. We also strive to be part of the solution by supporting social justice initiatives. According to a follow-up interview in 2014, Jake had quit his part-time job at State Farm and become a seasonal employee for the town of Normal, Ill. A real life State Farm agent, he won the role in the national State Farm commercial through a company casting call. Thank you! As a carrier that focuses entirely on the independent agency channel, The Hanover carries out “virtually no traditional advertising” to its consumer audience, Chief Human Resource Officer Denise Lowsley said. He was a real State Farm employee who won the company casting call and effectively became the face of the brand. The new Jake is more modern, hipper, and has huge sex appeal. When exactly? State Farm is ranked 36th in the 2019 Fortune 500, which lists American companies by revenue. As interviews later revealed, Jake is actually Jake Stone of Normal, Illinois, an actual employee of State Farm who answered a casting call from within the company. "You inspire me," he wrote on his page on the occasion of the actress's 21st birthday. We see a man on the phone at 3AM. As a result, people of color are increasingly being featured in insurance advertisements,” Derede McAlpin, a crisis management expert and chair of the litigation and diversity & inclusion practice groups at LEVICK, a public relations firm, acknowledged of changes made so far. In light of the Black Lives Matter movement pushing for the dismantling of systemic racism, companies will also be asked to demonstrate greater action well beyond advertising campaigns, said one observer who acknowledges progress made so far. “Today’s consumers want to feel included and supported beyond seeing representation in advertising,” Jones said. “Insurers are adjusting their marketing tactics to reflect the nation’s demographic shift. State Farm shared an outtake from a commercial featuring Mahomes and Packers quarterback Aaron Rodgers at a steakhouse with fictional agent, Jake. “Jake from State Farm” returned to television in February, but with an unexpected twist. Some 'Unpolished' Fans Believe Bria Might Be Pregnant — Is This True? by Anonymous: reply 58: 08/01/2020: Nobody in this thread would’ve mentioned the race of the actor if he was a hot white guy. He just had a COVID19 statement I saw online. “Yeah, I’m married,” he says, barely speaking above a whisper. Sitting poolside, Jake from State Farm is approached by Serena, who is determined to offer him something for free in exchange for securing her "Serena Savings." You can learn more about Kevin by following him on Instagram, where we happened to find out that he is good friends with The Act's Joey King. See more ideas about jake from state farm, state farm, make me laugh. – Def-Con News As quoted in a popular website, the assistant Vice-president of Marketing from State Farm, Patti Morris stated that the original Jake was great at delivering the signature like ‘Uh…Khakis’. Before Fame. The iconic white character is now a younger Black man. At the same time, McAlpin added, the Black Lives Matter protests raises the bar moving forward. The commercial features a wife accusing a husband of cheating as he makes a phone call to the insurance agent, Jake. “The Jake character embodies all of us at State Farm. Keen viewers noticed that Miles was the second Jake in State Farm commercials. “While we’ve made good progress, we fully recognize we still have a lot of opportunity,” Lowsley said. But who's the new actor who plays Jake from State Farm? Yeah, I'm married. Here's what you need to know. For now, the culturally relevant moments at play see "Jake" taking a lot of Zoom-style calls, but that's something we can all relate to, after all. Patrick Mahomes really appreciates the “Patrick Price” on his insurance. He can be any race or gender.”, The actor who has the job now responded to an open casting call. Jake from State Farm net worth is estimated to be between $100,000 and $1 million. ...Uh, it's Jake from State Farm. “We see great value in building an organization that reflects the diversity of our country and of our broad customer base.”, She added that The Hanover has taken a number of steps to follow through on this idea in recent years, including the founding of a “visibly and invisibly diverse inclusion and diversity council” and an enhanced flexible work arrangement program. So, this may mean it will take some time to see changes at the higher ranks,” Morss-Fischer said. Now that we understand what happened to the original Jake from "State Farm," we can attest to the fact that the ad is there to last for ages. According to State Farm's assistant VP of marketing Patti Morris, while the original Jake "did great at delivering his famous line, 'Uh ... khakis,' ... this expanded role is very demanding, and is best filled by a professional actor" rather than someone who needs to go back to his actual State Farm job between takes. But those are probably not the only places you've seen Kevin before. But it's also difficult not to notice that many viewers who had become enamored with the original Jake just aren't feeling his new replacement. Jake isn’t a call center rep or an agent or a claims rep. He transcends job titles. “Still, we believe in recruiting from a diverse pool, providing training and mentoring to our employees, and ensuring opportunities for advancement.”, One example of this: State Farm’s Agency Diversity and Inclusion Network, which Morss-Fischer said gives “opportunities for agents of all backgrounds to build each other up and provide advice, resources and tools to be successful with their independent small businesses.”, Nationwide’s move toward more diversity in advertising has included its 2017 hiring of Leslie Odom Jr., an actor and singer who originated the role of Aaron Burr in the Broadway musical “Hamilton.”. But it was probably a necessary … We are committed to promoting inclusion and diversity in our workplace and fostering a culture based on trust and respect. Jones said cultivating a culture of diversity and inclusion both in marketing and within an organization is important, especially now.